Rippleffected Blog

Welcome to the dedicated digital marketing blog of Rippleffect, a top 100 UK agency based in Liverpool, Manchester, London and Glasgow. is our digital playground. It’s where we get to grips with the industry’s trends and hot topics; test innovative new products and tools; and offer practical advice for how to improve your marketing for greater success.


We’re passionate about our work and prone to a rant, so expect strong opinions on digital disciplines such as social media marketing, search engine optimisation (SEO), pay-per-click advertising (PPC), affiliate marketing, email marketing and more.


If you’d like to know more about who we are or what we do, head on over to

How can businesses benefit from downloadable tweets?

Following its recent change in design, Twitter has just announced that there are more updates to follow. Speaking at an Online News Association conference, Twitter CEO Dick Costolo said that users would have the ability to download their tweets by the end of this year. Many Twitter users have been requesting this option for a [...]


Instagram means business

Everyone remembers the huge announcement back in April that Facebook was to buy the photo editing app Instagram for $1billion causing headlines across the world. This is now pending a Federal Trade Commission review – which might explain why things seem to have gone quiet and Facebook haven’t come out all singing and dancing with their newly acquire [...]


Social media around the world

We all know Facebook is the biggest social media site and dominates in the vast majority of countries – but what about countries, such as China, where Facebook is not available? Even if Facebook is the dominant channel – what do other countries offer for a local audience in terms of social media? Here’s our [...]


The Value of Fake Fans

I recently stumbled across a social media agency that offers as part of their services the opportunity to buy Facebook likes and Twitter followers. I have seen this many times before and it is a cheap and easy process. Yet I have never seen anyone professing to be social media experts offering this, the main [...]